Privacy Policy

Last Updated: May 13, 2026

This privacy policy (this “Privacy Policy”) describes the practices of Lunatix website (managed by the Creator) and the associated e-commerce platform operated by our Merchant of Record, Fourthwall (which together constitute the “Services”), with respect to the Personal Information collected from or about you when you use the Services.

What information is collected?

Personal information you provide:

Certain Personal Information you provide is collected through:

  • Your access or use of the Services;
  • Your electronic communications, such as when you inquire about the Services, including in regard to the merchandise and other products available through the website;
  • Your subscription to newsletters or updates;
  • Your registration for membership offerings available through the Services; and
  • Your offline communications with us, such as in-person communications.

The Personal Information collected when provided directly may include, but is not limited to, the following types of information:

  • Account Information: When you create an account, information associated with your account will be collected, including, to the extent applicable, your name, contact information, account credentials, payment card information, and transaction history.
  • Purchase/Registration Information: When you make a purchase, your name, email address, shipping address, and phone number are collected by our Merchant of Record, Fourthwall, to process and fulfill your order. This information is shared strictly for account management, marketing (if opted in), and customer support purposes.
  • Financial Information: When you make a purchase using the Services, all payments and transactions are processed directly by our Merchant of Record, Fourthwall. We do not collect, store, or process your payment card information. Your financial data is collected and managed securely by Fourthwall in accordance with their own Privacy Policy.
  • Transaction Information: When you make a purchase using the Services, information about the transaction is collected, such as the purchase amount, product purchased, and date of purchase.
  • Communications: When you communicate with the support team, your name, contact information, and the content of any messages you send are collected to assist you.

You are not required to provide any information, but some features of the Services may not be accessible to you unless you provide certain information.

Personal information you automatically provide when you use the Services:

The following Personal Information may be collected automatically when you use or interact with the Services:

  • Log Data: Information that your browser or device automatically sends when you interact with the Services, such as your IP address, your browser type and settings, and the date and time of your interaction with the Services. Certain vendors may collect this information.
  • Usage Data: Information about the way you use the Services, such as the frequency of your use, the types of content that you view or engage with, the actions you take, and ways in which you navigate the Services. Certain vendors may collect this information.
  • Device Information: Information about the device you use to interact with the Services, such as the name of the device, the device’s unique identifiers (e.g., IDFA or Android ID), and its operating system. Certain vendors may collect this information.
  • Location Information: Information about your general location inferred from your IP address. Certain vendors may collect this information.
  • Cookies, other Tracking Technologies and Analytics: Online analytics products may use cookies, clear GIFs, pixel tags, and other tracking technologies to collect information about your interactions with the Services and about the computers and devices (including mobile devices) you use to access the Services. These technologies help understand user behavior, personalize preferences, perform research and analytics, and improve the Services. With these technologies, for example, the Services may be tailored to your needs, save your password in password-protected areas, track the pages you visit, help manage content, and compile statistics about usage of the Services. Certain of these technologies may also be used in emails sent to you and other users to help track email response rates, identify when emails are viewed, and track whether emails are forwarded.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but your browser may allow you to modify your browser settings to decline cookies if you prefer. If you disable cookies, you may be prevented from taking full advantage of the Services, because the Services may not function properly. You can manage your consent for this website .

Personal information received from third parties:

Personal Information may also be collected when it is provided by vendors used in connection with providing you the Services. The Personal Information you provide, either directly or automatically, when you use or interact with the Services, may be combined with the Personal Information obtained from such third parties.


How is Personal Information used?

Personal Information is used for the following purposes:

  • To provide, maintain, improve, and enhance the Services;
  • To communicate with you, provide you with updates and other information related to the Services, provide information that you request, respond to comments and questions, and otherwise provide support;
  • To understand and analyze how you use the Services and to develop new products, services, and features;
  • To investigate and prevent fraud, and respond to trust and safety issues that may arise;
  • To process transactions with you;
  • To protect the safety and integrity of our users, employees, other parties, members of the public, and the Services;
  • For marketing purposes;
  • To conduct analysis and develop insights that enable operations, protection, informed decisions, and reporting;
  • For compliance purposes, including enforcing legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
  • For any other purpose for which notice is provided to you.

Aggregated or De-Identified Information: Personal Information may be aggregated or de-identified so that it can no longer be used to identify you. Aggregated or de-identified information may be used for any purpose, including, without limitation, to improve and add features to the Services, to conduct research and for other similar purposes. Aggregated or de-identified information may also be shared with third parties, including without limitation, advertisers, promotional partners, sponsors and event promoters. Aggregated or de-identified information may be collected through the Services, through cookies, and through other means described in this Privacy Policy. Aggregated or de-identified information will be maintained and used in anonymous or de-identified form, and no attempt will be made to reidentify the information, unless required by law.

Disclosure of Personal Information

Personal Information may be disclosed to the following third parties or in the following circumstances without providing further notice to you:

  • Affiliates: Person Information may be disclosed to affiliated entities, including subsidiaries.
  • Vendors and other Service Providers: Person Information may be disclosed to vendors and independent contractors who perform services, including Fourthwall, Inc., a Delaware corporation, the vendor that assists in providing the website and ecommerce solutions. Vendors and independent contractors provide such services as: data storage, analytics, billing, marketing, product content and features, customer service, data storage, security, fraud prevention, and legal services.
  • Safety and Protection: Person Information may be disclosed to appropriate third parties if it is believed in good faith that doing so is necessary or appropriate to protect or defend rights, safety, or property, including to defend or enforce this Privacy Policy or any other contractual arrangement.
  • Legal Requirements: Person Information may be disclosed to government authorities or other third parties if it is believed in good faith that doing so is necessary or appropriate to comply with any law enforcement, legal, or regulatory process, such as to respond to a warrant, subpoena, court order, or other applicable laws and regulations.
  • Business Transfers: Person Information may be disclosed to counterparties or their service providers in any strategic transaction, reorganization, bankruptcy, receivership, or transition of service to another provider in connection with the diligence process for any such transaction.

  • Consent/At Your Direction: Personal Information may be disclosed to nonaffiliated third parties if you give consent to do so.

Online Analytics and Tailored Advertising

Online Analytics:

The Services may use third-party web analytics services, such as those of Google Analytics. These vendors use the sort of technology described in the “Personal information automatically provided when you use the Services” section above to help analyze how you use the Services, including by noting the third-party website from which you arrive. The information collected by this technology will be disclosed to or collected directly by these vendors, who use the information to evaluate your use of the Services. The Services also use Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on.

Tailored Advertising:

The Services also make use of third-party advertising technologies to place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to (a) inform, optimize, and serve marketing content based on past visits to websites and other sites and (b) report how marketing content impressions and interactions with these marketing impressions are related to visits to websites. The Services also allow other unaffiliated parties (e.g., ad networks and ad servers such as Google Analytics) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. Those parties that use these technologies may offer you a way to opt out of targeted advertising, as described below. You may receive tailored advertising on your computer through a web browser. Cookies may be associated with de-identified data linked to or derived from data you voluntarily have submitted to the Services (e.g., your email address) that may be disclosed to a vendor in hashed, non-human-readable form.


If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Network Advertising Initiative’s (“NAI”) Consumer Opt-Out Link, the Digital Advertising Alliance’s (“DAA”) Consumer Opt-Out Link, and/or the European Interactive Digital Advertising Alliance to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Services, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content may not be tailored to your interests. Also, these opt-out links are not controlled by the Services, and the Services are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browsers are configured to reject cookies when you visit these opt-out pages, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out may no longer be effective.


What are your rights with respect to your Personal Information?

Depending on your location, and to the extent the applicable data privacy laws of that jurisdiction apply to the collection of Personal Information as described in this Privacy Policy, you may have certain rights with respect to the Personal Information collected, including:

  • The right to access your Personal Information;
  • The right to receive information about how your Personal Information is processed;

  • The right to correct inaccurate Personal Information;
  • The right to delete Personal Information;
  • The right to transfer your Personal Information to a third party;
  • The right to restrict how your Personal Information is processed;
  • The right to object to how your Personal Information is processed; and
  • The right to lodge a complaint with your local data protection authority.

The exact scope of these rights depends on your location, and whether the Services are subject to the applicable data privacy laws of such jurisdiction. To learn more about your rights or to exercise them, please contact the support team contact@support.lunatix.store. Information necessary to confirm your identity may be requested before responding to your request.

Residents of the European Economic Area and United Kingdom

The operator of Lunatix website is considered the “data controller” for non-transactional personal data handled under this Privacy Policy. Please note that for all transactional, payment, and order fulfillment data, the Merchant of Record, Fourthwall, acts as an independent or joint data controller. The laws of some jurisdictions such as the laws of the European Economic Area and the United Kingdom require data controllers to tell you about the legal grounds they rely on for using or disclosing of your Personal Information. To the extent those laws apply, the legal grounds are as follows:

  • Contractual Necessity: Personal Information may be used or disclosed to honor contractual commitments to you. 
  • With Your Consent: Where required by law, and in some other cases, Personal Information is used or disclosed on the basis of your consent. You may withdraw any consent you previously provided regarding the processing of your Personal Information, at any time and free of charge. Your preferences will be applied going forward and this will not affect the lawfulness of the processing that occurred before you withdrew your consent.
  • Legitimate Interests: In many cases, Personal Information is used or disclosed on the grounds that it furthers legitimate business interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, such as in connection with providing customer service, offering or providing certain promotional activities, analyzing and improving business, providing security for the Services, preventing fraud, and managing legal issues.
  • Legal Compliance: Personal Information needs to be used and disclosed in certain ways to comply with legal obligations, such as to comply with tax and accounting obligations.

Residents of California

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”) may require additional information to be provided to California residents. This section only applies to you if you are a California resident, and only to the extent the Services are subject to the requirements of the CCPA. In this section, where a term is in “quotes,” that term shall have the meaning ascribed to it in the CCPA.

Categories of Personal Information collected:

Section 1 of this Privacy Policy describes the information collected from and about you, Section 2 describes the purposes for which such information is used, and Section 3 describes when and to whom such information is disclosed. The CCPA requires the Personal Information collected to be listed by category along with the purposes of its use and the unaffiliated parties to which it is disclosed.

Categories of information (see Section 1 above for more information) Purpose of use Categories of other parties to whom the information is disclosed for business and operational purposes (see Section 3 above for more information)
Identifiers such as name, email address, and personal information described in California Civil Code Section 1798.80

Provide the Services; Communicate with you; Analyze, develop, or improve the Services; Process transactions; Comply with legal obligations; Protect the safety and/or integrity of the Services; Prevent fraud; Marketing and advertising.
  • Affiliates and subsidiaries;
  • Vendors and service providers;
  • Advertising partners;
  • Entities for legal and security purposes;
  • Entities for sales or transfer of business or assets; and
  • Others with your consent.
Internet network and device activity data such as information about your device hardware (e.g., device type) and software (e.g., operating system and browser type) and browsing and usage information All the same purposes for which Identifiers may be used (see above)
  • Affiliates and subsidiaries;
  • Vendors and service providers;
  • Advertising partners;
  • Entities for legal and security purposes;
  • Entities for sales or transfer of business or assets; and
  • Others with your consent.
Financial information such as credit card or other payment information stored by the payment processors

Provide the Services; Process transactions; Comply with legal obligations; Protect the safety and/or integrity of the Services; Prevent fraud.
  • Service providers for payment processing purposes; and
  • Entities for legal and security purposes.
Commercial information such as information about transactions, for example, products or services purchased All the same purposes for which Identifiers may be used (see above)
  • Affiliates and subsidiaries;
  • Vendors and service providers;
  • Advertising partners;
  • Entities for legal and security purposes;
  • Entities for sales or transfer of business or assets; and
  • Others with your consent.
Audio or visual information such as when you call customer support (if applicable) All the same purposes for which Identifiers may be used (see above)
  • Affiliates and subsidiaries;
  • Vendors and service providers;
  • Entities for legal and security purposes;
  • Entities for sales or transfer of business or assets; and
  • Others with your consent.
Other information any other information provided that directly or indirectly identifies you Purposes of use will depend on the additional information you provide. Disclosure will depend on the additional information you provide.

“Sensitive personal information,” as defined in the CCPA, is also collected. The following category of “sensitive personal information” is collected: account log-in and password or other credentials in connection with creating your account to access the Services.

The categories of Personal Information identified above are collected from the following sources: (1) directly from you; (2) through your use of the Services; (3) from affiliates or vendors or service providers; and (4) from other parties such as marketers and other users.

Notice of financial incentives:

Certain incentives may be provided, such as discounts for referrals. You can opt into the incentives by providing the information requested or as otherwise described in the Services. Personal Information is collected as described in the incentive, such as your email address. Your participation in any incentive is completely voluntary, and you have a right to withdraw from such incentive at any time.

Your CCPA rights:

If you are a California resident, then to the extent the requirements of the CCPA apply, the CCPA may permit you to request:

  • The categories of Personal Information collected or disclosed about you; the categories of sources of such information; the business or commercial purpose for collecting, “selling,” or “sharing” your personal information; the categories of third parties to whom the personal information is disclosed or “sold,” or with whom it is “shared”; and the categories of personal information “sold.”

  • Access to and/or a copy of certain information held about you.

  • Deletion of certain information held about you.

  • Correction of inaccurate personal information maintained about you.

You also have the right to opt out of “sales” and “sharing” of personal information, as described below. You may have the right to receive information about the financial incentives offered to you, if any. You also have the right to not be discriminated against for exercising certain of your rights.

If you would like to exercise any of these rights, please submit a request to the privacy support team at contact@support.lunatix.store or call this toll-free number: 1-833-484-9255. You will be required to verify your identity before the request is fulfilled. You can also designate an authorized agent to make a request on your behalf.

“Sale” and “sharing” of personal information:

he CCPA sets forth certain obligations for businesses that “sell” or “share” personal information. Personal information may be disclosed to third parties for purposes of analytics and advertising. Under the CCPA, disclosing personal information to these third parties may be considered a “sale” of personal information or the “sharing” of personal information for purposes of “cross-context behavioral advertising.”

The following chart lists the categories of personal information sold or shared over the last 12 months, and the categories of third parties to whom such personal information was sold or shared.


Category of personal information Categories of Third Parties to Which this PI was “Sold”  Categories of Third Parties to Which this PI was “Shared” 
Identifiers Advertising partners; analytics providers Advertising partners
Commercial information Advertising partners; analytics providers Advertising partners
Internet network and device activity data Advertising partners; analytics providers Advertising partners

To opt out of the disclosure of your personal information for purposes that could be considered “sales” or “sharing,” please send the request via email to the privacy support team to contact@support.lunatix.store.

Opt-out preference signals sent through the Global Privacy Control are also responded to and abided by. For more information on how to use the Global Privacy Control, see www.globalprivacycontrol.org.

The personal information of children under 16 is not knowingly “sold” or “shared”.

Retention of your personal information

Please see section below for data retention practices.

Do Not Track

Browser-initiated Do Not Track signals are not responded to, as the Internet industry is currently still working on Do Not Track standards. Please note that Do Not Track is a different privacy mechanism than the Global Privacy Control browser choice referenced above.

Shine the Light

Under California’s “Shine the Light” law, California residents may request certain information regarding the disclosure of information to third parties for their direct marketing purposes. Information is not disclosed to third parties for their direct marketing purposes.

Children’s Privacy

Personal Information of children under 13 years of age is not knowingly collected, maintained, or used, and no part of the Services are directed to children. If you learn that a child has provided Personal Information in violation of this Privacy Policy, please alert the support team at contact@support.lunatix.store.

Security

Personal information is protected by using physical and electronic safeguards designed to improve security. However, as no electronic transmission or storage of personal information can be entirely secure, no guarantees can be made as to the security or privacy of personal information.

Retention

Personal Information is kept for the time necessary for the purposes for which it is processed. The length of time depends on the purposes for which it was collected and your choices, after which time it may be deleted and/or aggregated. Personal Information may also be retained and used as necessary to comply with legal obligations, resolve disputes, and enforce agreements.

Consent to Transfer

Personal Information may be stored and processed in the United States and other countries outside the United States which may have data protection laws that differ from the laws of your country. By using the Services, or providing any information, you consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable countries in which the privacy laws may not be as comprehensive as, or equivalent to, those in the country where you reside and/or are a citizen.

Third-Party Links and Services

The Services may contain links to other websites, products, or services that are not owned or operated by Lunatix. The privacy practices of these third parties are not the responsibility of the Services. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or to any Personal Information you disclose to these third parties.


Changes to this Privacy Policy

This Privacy Policy may be changed to reflect changes in the law, information practices or the features of the Services. The date of the most recent update will be indicated at the beginning of the Privacy Policy. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.

Contact

If you have questions about this Privacy Policy, please contact the support team at contact@support.lunatix.store.